Modern marketing methods

Marketing methods have changed enormously over the past 20 years. How do you navigate the ever-changing playing field and get the best return on your investment? Today’s customers are better informed and have greater access to information, so your marketing message is subject to more scrutiny ...

10 Commandments of Marketing

10 Commandments of Modern Marketing "Some people start the new year with resolutions. I thought, why not start 2010 with 10 commandments for marketing -- resolutions to do marketing right; that is, marketing that takes into account how the modern landscape and modern consumers have changed." 1. ...