Public Relation

Should I Hire a PR Agency? The most important step is realizing that PR should be done in the first place. PR is very important, but a frequently overlooked approach to small business marketing. Many times for entrepreneurs and small-medium sized businesses, there is no budget ...

Customer Profiling

If you don't know who your customers are, how can you truly fulfil their needs? This article explains why you should profile your market, and gives you some pointers for getting started with customer profiling. Research, not guesswork Once you’ve identified the target market(s) you want to ...

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck. "Companies really need to pay attention to ...

Teaching a Lean Startup Strategy

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got wiser and warier. Gone ...

Japanese Quality Management

In early work by the late Professor Ishikawa, he used the then impressive speed of the Shinkansen or bullet train to provide a graphic illustration of the difference between the Western approach to Quality and that of Japan. At that time the Shinkansen was by far ...

Customer Satisfaction in 7 Steps

It’s a well known fact that no business can exist without customers. In the business of Website design, it’s important to work closely with your customers to make sure the site or system you create for them is as close to their requirements as you ...

Learning for a Change

Ten years ago, Peter Senge introduced the idea of the "learning organization." Now he says that for big companies to change, we need to stop thinking like mechanics and to start acting like gardeners. by Alan M. Webber from Fast Company issue 24, page 178 It's been ...

The analytical hierarchy process

The analytical hierarchy process (ahp) method for stocks rank / By: Agus Zainul Arifin Absrtact An optimum portfolio must be built from individual stocks that have good performance and do not correlated positively each other. Therefore, a portfolio built only from one industry must be avoided. The ...