Marketing plans made easy

“Without a plan, you haven’t got a hope.” This message, from a recent bushfire safety community service announcement on the TV and radio, also applies marketing plans for your business. Your marketing plan is your simple, easy-to-use guide to attracting new customers and retaining the ones ...

5 Instagram Tactics for Brands

If your passion in life (or of course at work) is to leave as many footprints as possible in the social media sphere, you may already be an Instagram user (oops, sorry Android, Symbian, Windows, and BB users). And you'll be happy to know Klout ...

The political economy of…

The political economy of economic performance Introduction Japan’s economic success in the 1980’s was largely due to having an effective management system in place. Firms in Japan were more market orientated, with long term goals, e.g. increased market share and growth in the global economy, at the ...