Should I Hire a PR Agency? The most important step is realizing that PR should be done in the first place. PR is very important, but a frequently overlooked approach to small business marketing. Many times for entrepreneurs and small-medium sized businesses, there is no budget ...
If you don't know who your customers are, how can you truly fulfil their needs? This article explains why you should profile your market, and gives you some pointers for getting started with customer profiling. Research, not guesswork Once you’ve identified the target market(s) you want to ...
“Without a plan, you haven’t got a hope.” This message, from a recent bushfire safety community service announcement on the TV and radio, also applies marketing plans for your business. Your marketing plan is your simple, easy-to-use guide to attracting new customers and retaining the ones ...
Marketing methods have changed enormously over the past 20 years. How do you navigate the ever-changing playing field and get the best return on your investment? Today’s customers are better informed and have greater access to information, so your marketing message is subject to more scrutiny ...
Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck. "Companies really need to pay attention to ...
Abstract of text Comparative organizational research provides an opportunity to build socially grounded theories of organization. While the business literature often adopts a narrow efficiency logic, examination of how organizations vary across countries suggests the role of factors like cognitive models of how organizations work, national ...
The political economy of economic performance Introduction Japan’s economic success in the 1980’s was largely due to having an effective management system in place. Firms in Japan were more market orientated, with long term goals, e.g. increased market share and growth in the global economy, at the ...
10 Principles of Change Management 1- Address the “human side” systematically: Any significant transformation creates “people issues.” New leaders will be asked to step up, jobs will be changed, new skills and capabilities must be developed, and employees will be uncertain and resistant. Dealing with these issues ...
Helping successful people get even better / by: Marshall Goldsmith In my role as an executive coach, I am asked to work with extremely successful leaders who want to get even better. They are key executives in major corporations. They are very intelligent, dedicated ...
Abstract Organizational citizenship behaviors (OCB) describe actions in which employees are willing to go above and beyond their prescribed role requirements. Prior theory suggests and some research supports the belief that these behaviors are correlated with indicators of organizational effectiveness. Studies have yet to ...