Marketing plans made easy

“Without a plan, you haven’t got a hope.” This message, from a recent bushfire safety community service announcement on the TV and radio, also applies marketing plans for your business. Your marketing plan is your simple, easy-to-use guide to attracting new customers and retaining the ones ...

10 Commandments of Marketing

10 Commandments of Modern Marketing "Some people start the new year with resolutions. I thought, why not start 2010 with 10 commandments for marketing -- resolutions to do marketing right; that is, marketing that takes into account how the modern landscape and modern consumers have changed." 1. ...

Helping successful people…

Helping successful people get even better / by: Marshall Goldsmith In my role as an executive coach, I am asked to work with extremely successful leaders who want to get even better. They are key executives in major corporations. They are very intelligent, dedicated ...