Modern marketing methods

Marketing methods have changed enormously over the past 20 years. How do you navigate the ever-changing playing field and get the best return on your investment? Today’s customers are better informed and have greater access to information, so your marketing message is subject to more scrutiny ...

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck. "Companies really need to pay attention to ...

5 Instagram Tactics for Brands

If your passion in life (or of course at work) is to leave as many footprints as possible in the social media sphere, you may already be an Instagram user (oops, sorry Android, Symbian, Windows, and BB users). And you'll be happy to know Klout ...

Good telemarketing

Abstract The National Do-Not-Call Registry has been in force for a year. Tens of thousands of companies have made adjustments to comply. In a do-not-call world, how does an enterprise make pleasant and productive telephone contact with prospects and customers? A company can use segmentation, modeling ...

The political economy of…

The political economy of economic performance Introduction Japan’s economic success in the 1980’s was largely due to having an effective management system in place. Firms in Japan were more market orientated, with long term goals, e.g. increased market share and growth in the global economy, at the ...