Public Relation

Should I Hire a PR Agency? The most important step is realizing that PR should be done in the first place. PR is very important, but a frequently overlooked approach to small business marketing. Many times for entrepreneurs and small-medium sized businesses, there is no budget ...

Customer Profiling

If you don't know who your customers are, how can you truly fulfil their needs? This article explains why you should profile your market, and gives you some pointers for getting started with customer profiling. Research, not guesswork Once you’ve identified the target market(s) you want to ...

Modern marketing methods

Marketing methods have changed enormously over the past 20 years. How do you navigate the ever-changing playing field and get the best return on your investment? Today’s customers are better informed and have greater access to information, so your marketing message is subject to more scrutiny ...

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck. "Companies really need to pay attention to ...

5 Instagram Tactics for Brands

If your passion in life (or of course at work) is to leave as many footprints as possible in the social media sphere, you may already be an Instagram user (oops, sorry Android, Symbian, Windows, and BB users). And you'll be happy to know Klout ...

PPC Campaigns a Boosting

25 Tips For Giving Your PPC Campaigns a Boost "Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. To make sure you maximize your ROI but minimize your risk, consider the following." The Basics Here are ...

How Google Works?

If you aren’t interested in learning how Google creates the index and the database of documents that it accesses when processing a query, skip this description. I adapted the following overview from Chris Sherman and Gary Price’s wonderful description of How Search Engines Work in ...

Teaching a Lean Startup Strategy

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got wiser and warier. Gone ...